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You focus on your world-changing contribution.We focus on sharing it.

We know the headache that comes along with wrangling your digital welcome mat.

Even established brands and operations experience a gap between the difference they make and what gets expressed online.

victorialucia is one part incubator, one part artistry, and all partnership.

We aren’t obsessed with “doing more” or being trendy. We focus on elegantly expressing what’s true about you and your business, organization, or cause so you can connect with people who love your work.

We help people like you create a world that honors our shared spirit and humanity.

Imagine working with a team that can communicate, collaborate, and do deep inner work right alongside you. We're a team that's fully committed to getting your wisdom to people who need it most - because we wish we had met you earlier in our own journeys.

Check out our website and copy services.

Our Difference is Helping You Make Yours

Meet your new team.

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Proud member of the
Editorial Freelancer’s Association
and Squarespace Circle.

Victoria Montemayor, Creative Director
& Head Copywriter

I’ve known for a long time that I’m here to help bring heaven on earth.

Although it’s a little weird to meet people and say this, I hear your soul when we speak and I’m gifted in showing you to the world as you really are.

My clients have made tens of thousands of dollars from the websites I’ve built for them, but the best experience was sharing the late Mukee Okan’s documentary on sexual anatomy online one year before she passed away unexpectedly from cancer.

I love taking controversial, revolutionary, or complex topics and sharing them with broader audiences, and my favorite topics are spirituality, personal growth, and psychology.

My background includes writing strategic immigration policy for the Department of Homeland Security and liaising with White House National Security Staff in Washington, D.C. I also managed the training of the Iraqi Army for the Department of Defense in Baghdad, Iraq.

I’ve been building websites since the internet came to my pre-teen bedroom in 1996, and I started getting paid for them only in the last few years.

We all have a hard time seeing the magic we are, even myself. As I’m editing this, I’m thinking, damn, I’m no joke.

Working with me is legacy-building. It’s visionary. It can be confronting, but that’s what happens when we conquer new frontiers and make dreams tangible.


Rounding out the team

I bring experts in branding, logos, visual graphics and complex web design when you're ready to upgrade.



The Best Expression of Your Life's Work

Our hidden talents, included for every project that needs them.

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Asset Organization

because you likely have TONS of resources that haven't made it public yet

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Project Management

regular check-ins and status updates, even if you're using multiple vendors

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Team Recruitment

if staff or subject matter experts
are needed to help produce your magic


Together, we got this. Let's connect.

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Your fresh view, your enthusiasm and wonder, your discovery, your technical skills and attention to details. Interviewing the people the way you did. The way you worked with the whole team. And one thing I like in particular is your honest communication skills and speaking up. And also the regular skypes created velocity and focus. I enjoyed the creative process with you a lot.
— Mukee Okan